One of the biggest names in the game is the Yeezy brand by Kanye West and Adidas which launched in 2015 with the Yeezy Boost 750. The adidas Yeezy brand saw widespread commercial success with the launch of Yeezy Boost 350s and Yeezy Slides. Yeezys have quickly become a lifestyle staple, with unique hues and materials that offer both comfort and minimalistic design.